diff --git a/kleinanzeigen_bot/__init__.py b/kleinanzeigen_bot/__init__.py
index 892cf8c..0971ab0 100644
--- a/kleinanzeigen_bot/__init__.py
+++ b/kleinanzeigen_bot/__init__.py
@@ -9,7 +9,7 @@ from datetime import datetime
 from logging.handlers import RotatingFileHandler
 from typing import Any, Final
 
-import certifi
+import certifi, colorama
 from overrides import overrides
 from ruamel.yaml import YAML
 from selenium.common.exceptions import ElementClickInterceptedException, NoSuchElementException, TimeoutException, WebDriverException
@@ -28,6 +28,8 @@ LOG_ROOT:Final[logging.Logger] = logging.getLogger()
 LOG:Final[logging.Logger] = logging.getLogger("kleinanzeigen_bot")
 LOG.setLevel(logging.INFO)
 
+colorama.init()
+
 
 class KleinanzeigenBot(SeleniumMixin):
 
@@ -131,7 +133,7 @@ class KleinanzeigenBot(SeleniumMixin):
             exe = "python -m kleinanzeigen_bot"
 
         print(textwrap.dedent(f"""\
-            Usage: {exe} COMMAND [OPTIONS]
+            Usage: {colorama.Fore.LIGHTMAGENTA_EX}{exe} COMMAND [OPTIONS]{colorama.Style.RESET_ALL}
 
             Commands:
               publish  - (re-)publishes ads
diff --git a/pyproject.toml b/pyproject.toml
index bd1c59e..fe088c2 100644
--- a/pyproject.toml
+++ b/pyproject.toml
@@ -32,6 +32,7 @@ classifiers = [  # https://pypi.org/classifiers/
 ]
 requires-python = ">=3.10,<3.13" # <3.12 required for pyinstaller
 dependencies = [
+    "colorama~=0.4",
     "coloredlogs~=15.0",
     "overrides~=7.4",
     "ruamel.yaml~=0.18",